Make Your Business Work for You
Posted by: Erika Green on March 18, 2019
As spring approaches and the peak season is upon us, now is the time to make sure your business and team are ready to work. So, before your schedule gets too full, take the time to tackle some key business initiatives.
While you have downtime, think ahead. Digital communication is king and customers rely on your company website, social media, and online reviews for information. It’s important to routinely monitor and update these to reassure potential customers and partners that your business is ready to take on new jobs and deliver superior work. Update (or create) new service offerings, contact information, photos, testimonials or other resources to make a great impression and set the stage for your warm weather workload.
Your employees are a direct reflection of your business. Invest in them – and their futures – by dedicating time to continuous education. Teach them about the business, how you’ve succeeded, customer service skills and other useful tips. Whether they’re a veteran colleague you’ve worked with for decades or a new hire, now is the time to instill best practices, share safety precautions when using tools or operating heavy equipment, and set clear expectations.
Reach out to past customers and current partners to identify prospects. Create a pipeline of opportunity by offering consultative services that address challenges before they become apparent. Identify opportunities to grow partnerships by creating promotional offerings for referrals, new clientele and testimonials. Keep lines of communication open and easy.
Focusing on marketing, training and consulting will allow you and your team to create a sustainable business model that is ready for any current and future jobs.